I wrote an article for Board Game Wire detailing my experience with TikTok virality, and my advice for board game publishers looking to use the platform.
Read the article here.
How to Live-stream from conventions
How to adapt the IRL format to the board game content world.
Read moreHow Did Codenames Become a Mainstream Content Hit?
Unpacking Codenames’s success on Twitch, and a walkthrough of my process for developing the Codenames Streamer Celebration event.
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